Aesthetics vs. Functionality: Balancing in Commercial Construction

In the world of building big things like offices and malls, there’s always a big question: should we focus more on making it look good or ensure it does its job well? This is a tricky balance, especially when we think about small but important building parts, like brackets. Brackets might not seem like a big deal, but they actually play a huge role in holding parts of a building together and can make the building look better.

Recently, the expert team of paintings at Custom Painting, Inc. finished a bracket painting project in Milpitas, CA. They painted a total of 76 brackets that were all horizontal. It took them two days to finish, as the first day was for prepping and priming, while the second day was for finishing coats. The project was successful as they achieved great adhesion of the primer and finish paint, and the custom color match was great. 

With this, why should you paint brackets? For some, brackets might not seem like a big deal, but they play a huge role in holding parts of a building together and can also make the building look better. In this article, we will discuss why painting these brackets is beneficial, what makes it tough, and how to do it best. Whether you’re building something new or just curious about how it’s done, we have some interesting points to share.

What Role Do Brackets Play in Commercial Construction?

Before diving deep, let’s understand what brackets are. In construction, brackets are the parts that keep things in place. They’re pieces of metal, wood, or other materials that support weight or join parts of a building together. Think of them as the strong hands that hold up shelves or supportive friends that ensure everything stays where it should.

The Dual Role of Brackets

  • Structural Support: The primary job of a bracket is to provide support. In commercial buildings, brackets play a critical role in holding up heavy loads, ensuring parts of the building can support the structure’s weight and the people and objects inside it.
  • Aesthetic Contribution: Besides their strength, brackets can also add to a building’s look. With the right design and finish, brackets can blend seamlessly into the architecture, adding a touch of elegance or a modern vibe, depending on the style.

The Role of Brackets

Types of Brackets in Construction

  • L-shaped brackets: Commonly used for heavy loads, these brackets are reliable for structural support in various parts of a building.
  • Floating Brackets: Used when the goal is to hide the support system for a cleaner, more aesthetic look. It’s ideal for shelves or counters where you want the focus on the surface, not how it’s held up.
  • Decorative Brackets: These can be as much about looks as they are about support, often used in areas where the bracket will be visible and contribute to the building’s design.

The Importance of Bracket Material and Placement

Choosing the right material and placement for brackets is crucial. Materials vary from metal for its strength and durability to wood for its natural look or even plastic for lighter applications. Placement must be strategic for optimal support and to enhance the building’s overall appearance.

The Benefits of Painting Brackets

Below are some of the benefits that you can get from painting brackets:

Boosting Aesthetic Appeal

Painting brackets can significantly enhance the look of a commercial building. A well-chosen color or finish on a bracket can make it stand out as a decorative element or blend in seamlessly with the surrounding architecture. This small detail can elevate the overall design and make the building more attractive to visitors and potential tenants.

  • Customization: Paint allows for customization according to the building’s design theme, enabling architects and designers to achieve a specific look or feel.
  • Visual Consistency: Painting all brackets the same color can unify disparate elements of a building, contributing to a cohesive aesthetic.

Protecting Against Environmental Damage

Besides improving appearance, paint is a protective layer for brackets against environmental factors. This is particularly important for brackets from materials susceptible to corrosion or decay.

  • Weather Resistance: A coat of paint can shield metal brackets from moisture, reducing the risk of rust and corrosion.
  • UV Protection: For brackets exposed to sunlight, paint can prevent damage from UV rays, which can weaken the material over time.

Enhancing Durability and Longevity

The right type of paint can extend the life of brackets by providing an extra layer of protection. This means that the structural components of a building will require less maintenance and can withstand wear and tear better over time.

  • Cost-Effectiveness: Investing in painting brackets can save money in the long run by reducing the need for replacements or repairs.
  • Sustainability: By extending the lifespan of brackets, painting also contributes to sustainability efforts by minimizing waste and the need for new materials.

Contributing to Brand Identity

Painted brackets can also play a role in a company’s branding strategy. The colors and finishes can align with a brand’s identity, making the building reflect the company’s image.

  • Brand Colors: Using company colors on brackets can reinforce brand identity and make the building instantly recognizable.
  • Marketing: Creative use of colors and finishes can turn structural elements into marketing tools, enhancing brand visibility.

Painting brackets is not just about making them look good; it’s a strategic decision that impacts the building’s aesthetics, durability, and connection to a brand. The benefits of taking this extra step are clear, from protecting the structural integrity of the building to making a strong visual statement.

Challenges in Painting Brackets

Commercial Metalwork

Painting brackets, while beneficial, comes with a few challenges. Here are some of them:

Selecting the Right Paint

One of the primary challenges in painting brackets for commercial construction is choosing the appropriate type of paint that balances aesthetic needs with durability requirements. The selection process involves considering various factors:

  • Durability vs. Aesthetic Quality: Finding a paint that not only looks good but also withstands environmental challenges is crucial.
  • Material Compatibility: The paint must be compatible with the bracket’s material, whether metal, wood or another substance, to ensure proper adhesion and longevity.
  • Environmental Conditions: Paints that resist local weather conditions, such as extreme heat, cold, or moisture, are essential for outdoor brackets.

Preparing the Surface

Proper surface preparation is vital for the paint to adhere correctly and last longer, but this process can be intricate and time-consuming.

  • Cleaning: Brackets must be thoroughly cleaned of any dirt, grease, or rust, which can be labor-intensive, especially for intricate designs or hard-to-reach areas.
  • Sanding and Priming: The surface may need sanding to create a smooth base for the paint. A primer may also be required to ensure the paint adheres well and provides a uniform appearance.

Accessibility and Safety

Painting brackets, especially those that are part of large or complex structures, can pose significant accessibility and safety challenges.

  • Hard-to-Reach Areas: Brackets in high or awkward positions require scaffolding, ladders, or other equipment to access, increasing the complexity and cost of the painting project.
  • Safety Concerns: Working at height or in confined spaces to paint brackets can pose risks to workers, requiring strict adherence to safety protocols and protective equipment.

Environmental Impact

The environmental impact of painting brackets is an increasingly important consideration, with challenges including:

  • Volatile Organic Compounds (VOCs): Many paints release VOCs, harming the environment and human health. Choosing low-VOC paints is essential but may limit color or finish options.
  • Waste Disposal: Proper disposal of paint cans, brushes, and other materials is necessary to minimize environmental damage, requiring careful planning and adherence to regulations.

Time and Cost Implications

The additional time and resources required to address these challenges can impact a construction project’s overall cost and timeline.

  • Longer Project Duration: The need for careful selection, preparation, and application of paint can extend the timeline of construction projects.
  • Increased Costs: The materials, labor, and equipment needed for painting brackets can add significant expense to a project’s budget.

Overcoming these hurdles is crucial for achieving the desired balance between aesthetics and functionality, ensuring that the finished construction meets practical and visual standards.

Best Tips for Painting Brackets

Best Practices for Painting Brackets

Painting brackets can significantly enhance a commercial construction project’s aesthetic and functional longevity. However, the process involves several steps that require attention to detail. Here are some of the best tips for painting brackets effectively:

  1. Choosing the Right Paint: Select a paint that is not only visually appealing but also durable and compatible with the material of your brackets. Consider using paints specifically designed for metal or wood, depending on the bracket material. Choose paints that can withstand the local climate, whether heat, cold, or moisture, for outdoor brackets. Select low-VOC paints to minimize environmental impact and health risks associated with paint fumes.
  2. Surface Preparation: Ensure that the surface of the brackets is free from dirt, grease, and rust. This may involve using a degreaser or rust remover. Lightly sand the surface to create a smooth base for the paint. This step is crucial for improving paint adhesion. Apply a primer suitable for the bracket’s material and intended paint. This will help the paint stick better and last longer.
  3. Application Techniques: Depending on the bracket’s design and location, choose the appropriate tools for painting, such as brushes, rollers, or spray paint. Spray painting can provide a more even coat on intricate designs. Apply several thin coats rather than one thick coat to avoid drips and ensure even coverage. Allow sufficient drying time between coats. Pay careful attention to hard-to-reach areas and detailed work to provide full coverage and a professional finish.
  4. Safety and Accessibility: Use ladders, scaffolding, or lifts safely when painting high or difficult-to-reach brackets. Always follow safety protocols. Wear gloves, masks, and other protective gear to safeguard against paint fumes and spills.
  5. Maintenance: Inspect painted brackets periodically for chips, cracks, or signs of wear. Early detection can prevent the need for significant touch-ups or repaints. Have paint on hand for quick touch-ups. This keeps the brackets looking fresh and extends the time between major repaints.
  6. Environmental Considerations: Use environmentally friendly paints and cleaning agents. Ensure proper disposal of paint cans and cleaning materials to minimize environmental impact.

By following these tips, you can balance aesthetics and functionality in commercial construction projects, ensuring that brackets not only perform their structural role but also contribute to the overall beauty of the building. Properly painted brackets will stand the test of time in terms of physical durability and visual appeal.


Painting brackets in commercial construction isn’t just about making them look good; it’s a crucial step in combining beauty and practicality. You can protect and enhance these important structural elements by choosing the right paint, preparing surfaces carefully, and applying the paint correctly.

Although there are challenges, like picking the best paint or reaching high places safely, following the best tips can make the process smoother. Remember, well-painted brackets add to a building’s appearance and help it last longer, proving that a little effort goes a long way in balancing aesthetics with functionality.

Ready to elevate the look and longevity of your commercial construction project? Custom Painting, Inc. is here to help you achieve the perfect balance of aesthetics and functionality with our expert painting services. Don’t let the challenges of painting brackets hold you back. Call us at 925-294-8062 or fill out our online contact form today. Let’s make your project shine together!